identify an area on the web page by name
=> If I understand you correctly, you use the iMacros relative click to find something in table column (column 1 in your example), and then click on something next to it (column3)?
=> If so, the XPath contains command can replace the iMacros relative click 
The learning curve of XPath contains vs iMacros relative click is a bit steep, but XPath is a standard that it used by many tools (eg Selenium). Plus, ChatGPT or Bard can help with it nowadays 